About Us

Hey Sister!
Welcome to Rugged Charm Boutique! Thank you for being here with us and helping me to do one of my favorite thing.. help other women! I know that may sound cliche, but hear me out! I started this boutique when I was postpartum with my first baby, Berkley. None of my old clothes fit me like I had hoped or planned and Goodness, it was hard to find cute clothes of high quality that would last.. and were momma approved! I took a leap of faith and Rugged Charm Boutique was born! 
This boutique turned out to be so much more for me. When I began this venture, I was a farm manager and Agriculture Accountant by day, boutique owner by night! My job as an accountant was very demanding.. as is my husband's job as a Research Agronomist. Having no family help with our sweet girl, my husband and I made the tough decision for me to leave my career to stay home and raise our babies. This boutique became my outlet, my motivation, and the root of all my sanity! 
My passion for this business has grown throughout the years and continues to flourish! It feels AMAZING for me to help women to feel GREAT about themselves through fashion and to connect with each of my new friends! These ladies are so much more than clients to me as my gratitude runs deep!  Finding items to make women FEEL good so they can LOOK the best they ever have in their current body is my mantra. We each are given unique and beautiful bodies and embracing the change through our seasons of life is not always easy. Once we can, we can truly be ourselves and enjoy the lives we are so Blessed to live! That is where I come in! 
So truly, thank you for being here! It means so much to my family! 
We love hearing from our customers! Just fill out the form below, and we will get back to you as soon as possible.